CHS Web Design Track

Chapter 3 Planning a Successful Website: Part 1

Chapter Reinforcement

Chapter Review

  1. Differentiate between goals and objectives when planning a website. What is the goal of a purpose statement?
  2. Identify the first three steps in developing the website plan for a website.
  3. Discuss how to develop a target audience profile and target audience needs assessment. How does the audience profile influence UX?
  4. Define the four primary questions visitors want answered by home page conten and identify the types of content on a commercial website's home page that can answer visitors' questions.
  5. Define psychographic characteristics. What is their role in creating a target audience profile?
  6. Discuss the functions of a home page, landing page, and subsidiary pages.
  7. Discuss how the following content types can add value to a website: text, images, audio and video, animated and interactive elements, and dynamically generated content.
  8. Explain what a database-driven website is, and give two examples of such websites.
  9. Define the term site map and explain its role in the website development process.
  10. Describe three basic website structures. When is each appropriate?

MULTIPLE CHOICE

  1. ________________ are the results you want your website to accomplish within a specific time frame.
    1. Goals
    2. Definitions
    3. Purpose statements
    4. Design plans
  2. ________________ characteristics include gender, age group, educational level, income, location, and other characteristics that define who your website visitors are.
    1. Psychographic
    2. Hierarchal
    3. Demographic
    4. Personal assessment
  3. You can conduct a _______________ assessment to determine your target audience's wants, needs, and expectations.
    1. wants
    2. target
    3. expectations
    4. needs
  4. A website's ______________ should contain elements that draw the visitor in and encourage further exploration or interactivity.
    1. hierarchical page
    2. home page
    3. gadget page
    4. underlying page
  5. A ________________ page is a page that appears when a visitor reaches a website by clicking a link, advertisement, or search result.
    1. ad
    2. splash
    3. flash
    4. landing
  6. ________________content is information that is relevant, informative, and timely.
    1. Infographic
    2. Public domain
    3. Repurposed
    4. Value-added
  7. You can find free or low-cost ________________ images from a variety of online sources.
    1. stock
    2. flash
    3. palette
    4. page
  8. ________________ is regarded as some combination of text, images, animation, audio, or video.
    1. Demographic
    2. Streaming
    3. Psychographic
    4. Multimedia
  9. ________________ content updates periodically and can appear on a website's pages when triggered by a specific event.
    1. Design-based
    2. Content specific
    3. Static
    4. Dynamically generated
  10. A ________________ website structure does not arrange its pages in a specific structure.
    1. tutorial
    2. linear
    3. webbed
    4. hierarchical

TRUE FALSE

  1. The initial step in the development of a detailed website design is to specify the navigation system.
  2. A call-to-action helps you to measure your website's success by providing methods for visitors to interact with the website.
  3. It is recommended that a good website have one and only one target audience.
  4. A target audience profile is a research-based overview that includes information about potential site visitors' demographic and psychographic characteristics.
  5. After creating your website, you should continually gather feedback from your target audience.
  6. Visitors do not have to enter a website through its home page.
  7. Web designers recommend using different elements and layouts on subsidiary pages to differentiate them.
  8. Streaming media must be downloaded in its entirety to the user's computer before it can be heard or seen.
  9. Dead-end pages are pages that have not been updated or kept current.
  10. A webbed website structure is best for information presented in chronological order.

SHORT ANSWER

  1. Before you begin to create your first webpage, you must develop a solid _______________ for the website that determines the purpose, audience, content, structure, design, and navigation system.
  2. _______________ are the methods you choose to accomplish the website's goals.
  3. A(n) _______________ explains a website's overall goals and the specific objectives that will be used to achieve those goals.
  4. The home page is the anchor for the entire website, and the _______________ pages provide detailed content and interest.
  5. A(n) _______________ is a text box into which users enter a search term.
  6. A(n) _______________ page is a page that appears when a visitor reaches a site by clicking on a link, advertisement, or search result.
  7. _______________ generated content updates periodically and can appear on a site's pages when triggered by a specific event.
  8. _______________ pages do not fit into the linking arrangement.
  9. A(n) _______________ site structure organizes web pages into categories and subcategories by an increasing level of detail.