CHS Web Design Track

3 Planning a Successful Website: Part 1

Chapter Objectives

  • Describe the website development planning process
  • Complete Step 1: Identify the website's purpose and target audience
  • Complete Step 2: Determine the website's general content
  • Complete Step 3: Select the website's structure

Classroom Activities

Class Discussion:

Describe any instances in which you have participated in a formal planning process. What were your experiences? What did you learn?

Classroom Activities

Critical Thinking:

Why would a website have multiple secondary goals in addition to its primary goal? What is the difference between website goals and website objectives? Give examples.

Class Discussion:

What are some ways to develop a target audience profile? How can a target audience profile influence your web design plan?

Project:

Search the web for resources you can use to develop a target audience profile for the reusable and recycled goods website.

Quick Quiz:
  1. ____ characteristics include gender, age group, educational level, income, and location.
  2. ____ characteristics include social group affiliations, lifestyle choices, purchasing preferences, and political affiliations.
  3. ____ are the results you want your website to accomplish within a specific timeframe.
  4. ____ are those methods you will choose to accomplish the website's goals.

Classroom Activities

Class Discussion:

Discuss the types of website structures and what websites they might be good for. Expand on web design techniques and considerations that might affect structure choice, such as target audience profile, goals, objectives, calls-to-action, and more.

Quick Quiz:
  1. ____ pages are pages that currently do not fit into a website's structure and linking arrangement.
  2. The random website structure also is called a(n) ____ website structure.